Creative Producer

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&

graphic

designer

Campaign Production, Casting, and Visual Direction for Music and Culture brands.

Campaign Production, Casting, and Visual Direction for Music and Culture brands. ✦



EXPERIENCE

Creative Producer and Designer with experience leading casting, production, and visual execution for large-scale festival and merchandise campaigns. Skilled in bridging creative direction with on-set execution and talent coordination.

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PAST CLIENTS

WILLY CHOI

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WILLY CHOI. ART CENTER COLLEGE OF DESIGN ALUMNI. WORKED AS A&R FOR UNIVERSAL MUSIC GROUP, TRANSITIONED INTO PRODUCING MUSIC VIDEOS FOR ATLANTIC RECORDS AND MORE. IN HOUSE AND FREELANCE DESIGN EXPERIENCE WITH LARGE SCALE CLIENTS IN THE FASHION, ENTERTAINMENT, AND MUSIC INDUSTRIES. ART DIRECTING FOR INDEPENDENT ARTIST AND OTC RETAIL SMOKING CESSATION AID. LED CASTING AND ON-SET PRODUCTION FOR INSOMNIAC EVENTS MERCHANDISE CAMPAIGNS, FOCUSING ON ALIGNING TALENT AND VISUAL DIRECTION WITH EACH FESTIVAL’S BRAND IDENTITY.

PERSONAL PROJECTS

01

PRO[C]ESS NITE 1

02

PRO[C]ESS NITE 2

PROJECT: pro[c]ess nite

IDEA: Curate music producers to showcase their beat making process to a live audience. Also allowing audience members to choose from crates of vinyl, which the producers will then sample into beats in real time.

Protect those who craft music from pure passion. pro[c]ess nite advocates the invaluable bond between creation and listening, a bond that thrives on shared experiences. A fusion where producers gather to sample vinyls in real-time, while a live audience witnesses the birth of music itself. Protect the creators who craft melodies that resonate deeply within us. pro[c]ess nite opens its arms to all sonic pioneers, irrespective of genres or backgrounds. Here, we celebrate the kaleidoscope of musical expression, uniting artists under a common love for creativity. By embracing differences, we break down barriers and rekindle the universal language of music.

Creative Producer & Designer focused on campaign execution, talent casting, and visual direction.

Creative Producer & Designer focused on campaign execution, talent casting, and visual direction. ✦


INQUIRES? let’s WORK.

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